Webinar Series Part 3: Putting insights to work.
Now that your cross-channel attribution data is feeding into your marketing performance platform, it’s time to run reports, interpret insights, and take action. Optimization insights, when interpreted correctly and operationalized throughout your organization, help you make better, data-driven decisions that improve marketing performance.
Taking your marketing performance measurement to the next level requires pulling all the pieces together to get greater clarity on performance – breaking down channel silos to uncover a single source of truth. This is where a data-driven attribution solution enters the game. In this webinar, you’ll learn how to makes sense of attribution data outputs and to use those insights to achieve your goals.
In this webinar you’ll learn how to:
- Generate reports and extrapolate insights
- Identify typical actions associated with common insights
- Leverage optimization to improve cross-channel performance