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Adding attribution to the purchase funnel.

The funnel has been with us for years — from awareness to loyalty, marketers strive to move audiences through it to become customers. But if each channel is approached as a separate funnel, how can we interpret today’s complex, cross-channel customer journeys?

Say no to silos.

Data-driven attribution is the answer. As audiences hop from mobile to laptop to in-store at a whim, data-driven attribution delivers cross-channel insights. With a cross-channel view of the funnel, you can make fact-based decisions, increase efficiencies, and gain greater returns on marketing investments across the board.

In this article you’ll learn:

  • How siloed thinking obscures cross-channel performance
  • How a cross-channel view can help you target customers based on where they are in the purchase funnel
  • Four strategic-to-tactical benefits of advanced, data-driven attribution
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Adding advanced attribution to the purchase funnel.

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