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Cross-Channel Attribution Providers, Q4 2014

In Forrester’s 56-criteria evaluation of cross-channel attribution vendors, they identify the eight most significant cross-channel attribution providers with advanced algorithmic-based models (Abakus, AOL/ Convertro, eBay Enterprise, Google, Marketing Evolution, MarketShare, Rakuten DC Storm, and Visual IQ) and then researched, analyzed, and scored them.

This report details their findings about how well each vendor fulfills their criteria and where they stand in relation to each other, in order to help customer insights (CI) professionals select the right partner for their cross-channel attribution.

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The Forrester Wave™: Cross-Channel Attribution Providers, Q4 2014

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