Features

Audience Center 360 has the features you need to simplify the challenge of organizing your customer data, analyzing it for insights, and using these audience insights to take action.

Data Consolidation

Simplify setup and get consistent, accurate data with Audience Center 360.

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  • Audience Data down arrow icon

    Audience Center 360 offers out-of-the-box access to Google Audience data — including demographic, affinity, and in-market data — and hundreds of third-party audience lists.

  • CRM and Offline Data down arrow icon

    Audience Center 360 allows you to import CRM and offline data and merge it with your online campaign and audience data.

  • DoubleClick down arrow icon

    Native integrations with DoubleClick Campaign Manager, DoubleClick Bid Manager, DoubleClick Search, and DoubleClick for Publisher give you seamless access to your campaign and audience data.

  • Google Analytics down arrow icon

    Quickly import your site activity data from Google Analytics by linking your Audience Center 360 and Analytics accounts.

Analytics & Reporting

See what works and decide what to test.

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  • Ad Frequency down arrow icon

    Identify the optimal frequency of messaging for your audiences and set cross-channel frequency caps.

  • Audience Composition down arrow icon

    Learn more about who makes up your most important audiences and identify new, similar audiences you can use to extend your reach.

  • Audience Performance down arrow icon

    Understand how your marketing is performing for a specific audience so you can optimize and find out where your campaigns are reaching unique or overlapping audiences.

  • Location Report down arrow icon

    See how your audience performance varies by geo to uncover location specific insights.

Audience Testing & Publishing

Audience Center 360 allows you to create tests and publish audiences to Google and third-party destinations in just a few clicks.

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  • A/B/n Testing down arrow icon

    Split audiences amongst up to 10 groups and run controlled, cross-channel tests.

  • DoubleClick down arrow icon

    Seamlessly publish audience data to DoubleClick Campaign Manager and DoubleClick Bid Manager.

  • Google Ads down arrow icon

    Use Audience Center 360 insights to optimize your Google Display Network and search ads.

  • Third-Party Destinations down arrow icon

    Publish audiences to supported third-party destinations, including DSPs.

Learn More About Audience Center 360

Need more details about Google Audience Center 360?

Download The Audience Center 360 Product Overview