The global ad market

DoubleClick Ad Exchange is a real-time digital ad marketplace that connects publishers with agencies, ad networks and third-party technology providers.

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The Arrival of Real-Time Bidding and What it Means for Media Buyers

This white paper shares our view of RTB for online display advertising, how buyers benefit from RTB, and how they can get involved with it.

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Publishers Clearing House lifts revenue with DoubleClick Ad Exchange

Learn how Publisher's Clearing House has grown revenue and gained more control and operational efficiency with DoubleClick Ad Exchange.

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Latest news

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From the DoubleClick Advertisers Blog

In the press

New York Times

New York Times: Google Remixes Old Campaigns, Adding a Dash of Digital Tools. Read more

Bloomberg

Bloomberg: Google Rolls Out Features to Gauge Effects of Advertising. Read more