Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy generated the most replies and what landing pages and content are most profitable to you.
Free.
Spend on marketing, not on web analytics.
Sophisticated analytics.
Google Analytics has all the features you would expect from a high-end analytics offering. It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword-tracking codes.
Easy to use.
Google Analytics is easy to use for novice marketers while delivering all the capabilities that experienced web analytics professionals expect.
Scalable for any size site.
Google Analytics is a hosted service that runs on the same servers that power Google. From large, high-traffic corporate sites to small sites, Google Analytics delivers consistent service.
Integrated with AdWords.
If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics also calculates ROI metrics from automatically imported cost and keyword-tracking data, saving you time.
Tracks all campaigns.
Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.
Safe.
At Google we take the trust people place in us very seriously and we pledge to safeguard the privacy of your corporate data. We understand that web analytics data is sensitive information, so we provide it with the ironclad protection it deserves. Read our industry-leading privacy policy.
Data Integrity
Hosted in Google's global data centres, Google Analytics leads the industry in data integrity and protection. Google Analytics has always used first-party cookies to ensure consistent tracking.
Part of a Larger Google Product Suite
Google Analytics is part of a Google ecosystem that includes products such as AdWords, AdSense, Website Optimiser, Doubleclick, Internal Site Search, TV Ads, Audio Ads, Analytics for Blogs, Checkout, webmaster solutions and more.
Support and Professional Services
All customers have access to technical support resources including the online Help Centre, Conversion University, user-to-user help forums, the official Google Analytics blog and in-person training at Seminars for Success or from our network of Google Analytics Authorised Consultants.