Precise Targeting

Google’s targeting tools are smart. So smart that they can help you deliver the right ad, to the right people, at the right time.

Interest Categories

Target your audience by their interests

‘Interest Categories’ is a new tool that lets you show ads to people based on their interests. You can choose from over 1000 different categories, according to the topics that someone has demonstrated interest in before - regardless of the web page they’re currently browsing.

All you have to do is simply choose the interest category you’d like to target, and your ad can be shown anywhere on the Google Display Network. If you sell tablet PCs, you might choose the ‘Computers and Electronics’ category. We’ll deliver your ads to the people who are interested in computers and electronics, even when they’re visiting a website about something else like camping.

Placement Targeting

Pick the sites your audience likes

‘Placement Targeting’ is an easy way to reach your audience on their favourite websites, RSS feeds, games and online videos. You can even choose specific pages, above the fold placements or just go with the top 1000 global sites. It’s up to you.

And using our free Ad Planner tool, you’re able to work out the best spots to target your audience. Just type in a site and you can review its traffic, reach, visitor demographics, and other key data. Alternatively, select the audience you’d like to target and it’ll tell you which sites to find them on.

Contextual Targeting

Find the perfect context for your ads

With 'Contextual Targeting', our sophisticated technology uses keywords and themes to find the best placements for your message.
If you sell fishing tackle for example, we scan web pages for fishing-related language and themes and only show your ad to people who are reading about fishing.

Topic Targeting

Advertise where it’s most relevant to your product

‘Topic Targeting’ lets you reach your audience through a specific topic. You choose the most suitable topics for your business and we’ll show your ads on the web pages that best suit.

Let’s say if you sell football jerseys. Choose a topic like ‘Sporting Goods’ and your ad will only appear on sites that match. It all adds up to greater relevance and a better ROI.

Remarketing

Reconnect with people who have visited your website

‘Remarketing’ allows you to communicate with people after they have visited your website. It means you can follow up with a more relevant message as they browse other sites on the web.

Imagine if your company was an airline, and someone visited your site to look up flights to Melbourne. If they didn’t purchase tickets you can then deliver tailored messages to them, such as special offers to Melbourne, as they browse other sites on the Google Display Network. To them it’s highly relevant information, to us it’s smart targeting.