Engaging Creative

Google technologies bring ideas to life through video, mobile and rich media placements. If you can think it, you can probably do it in a Google Display ad. The creative potential in this space is infinite. Check out some of our examples and you’ll see what we mean.

YouTube

YouTube users around the world are watching 3 billion videos a day, and uploading 48 hours of video every minute. On average, each YouTube user watches 69 videos per month. The numbers speak for themselves, but its real value is the ability to engage people. The average YouTube visit lasts about 16 minutes. If you’ve ever seen Keyboard Cat you’ll know what we mean.

Sources: TNS May 2011, YouTube Internal Data

YouTube First Watch (Beta)

Be the first brand seen by YouTube viewers that day, with ‘YouTube First Watch’. This new format is a day-long share of voice sponsorship, delivering exclusive reach across every person watching their first ad-supported video of the day. It’s available in PreRoll and InVideo ad formats.

YouTube TrueView

‘YouTube TrueView’ lets people choose the ad they want to watch (yes, people can actually choose to watch your ad). This ensures your message reaches an attentive audience. Better still, you’ll only pay for the times when your ad has been watched. It’s nice to know you’re getting exactly what you pay for.

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YouTube Promoted Videos

‘YouTube Promoted Videos’ allow you to show your video ads alongside similar video content and search results. This way your ad will be shown to an audience that’s interested. On top of this, you’re only charged when the ad is viewed.

Mobile

There are now more mobile phones than people in Australia. So it should be no surprise that mobile advertising is one of the fastest growing forms of marketing, up 400% from last year.

Google’s Mobile Display network is big too. It has over 3.5 million unique users and 1.3 billion ad impressions per month. Mobile advertising isn’t just a way to target audiences on the go; it’s also an extremely engaging platform, with 82% of smartphone users claiming they have noticed mobile ads.

Source: Google Internal

Mobile Click-to-Call ads

‘Mobile Click-to-Call’ ads do just that – gone are the days of having to juggle your phone with a pen and paper. Now all people have to do is click your ad to call your business directly. With this breakthrough technology you can achieve a whopping CTR of 6-8% on average.

Source: Google Internal

Mobile Click-to-Download ads

Mobile Click-to-Download ads are a great way to get your app into people’s hands. It streamlines the process to make it that much easier for them to act.

Rich Media

Rich media ads allow you to bring your brands and ideas to life, driving greater interaction and response. In fact, research shows that they’re noticed by 96% of people.